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In search engine optimization, “off page” factors have become more and more important as they relate to rankings. However, one of the most difficult areas of SEO is building link popularity. When looking through this list, you may find strategies that are subject to abuse. This is just like inbound links. To write this article, we went to professional search engine optimizers for their ideas.

Basically you email or contact the Webmaster of a site that is complementary but generally not competitive to your own. Why is this system good? By searching for your target keywords, you’ll find the pages that the search engines themselves are telling you are good, as evidenced by the fact that they rank well. They must have links from other sites like yours, and they must have the ability to make changes to their own site. This is also similar to videos. Check the link popularity of your competitors, and find out who are linking to them.

Automating the task is asking for trouble, especially if you haven’t reviewed the site before asking for the link. If you have other files, like pdf files or even image files, there are search engines you can get links from. Once you are listed, it’s good to have a page on your site that you use to feed the spiders: a “Where we can be found on the Web” page. A word of advice though, don’t everyone call it the same thing and don’t call it a “links” page.

In my Vault, I list about 80 search resources. Visit Search Engine Guide and Beaucoup for a listing of vertical engines and directories. The answer is usually yes. If you’re asking someone for a testimonial, tell the Webmaster to whom you’re writing that you’re willing to put a link to their site under their testimonial if they’re willing to reciprocate.

This works because you’re giving away something of value, and when people find it valuable, they’re likely to reciprocate. Sometimes this can be similar to link building services to many people. If you have good content on your site, people will want to link to you to provide their visitors useful information.